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Don Peppers
Don Peppers and Martha Rogers, Ph.D., are the founding partners of Peppers & Rogers Group and 1to1® Media, the world’s premier customer-focused consultancy and award-winning publis...vizualizați mai multeDon Peppers and Martha Rogers, Ph.D., are the founding partners of Peppers & Rogers Group and 1to1® Media, the world’s premier customer-focused consultancy and award-winning publishing company, now part of Carlson Marketing Worldwide. In addition to hundreds of trade and academic articles appearing in publications including Harvard Business Review, they are the coauthors of the bestselling “1to1” series of business books, available in 17 languages. In addition, they have written a comprehensive graduate-level textbook, Managing Customer Relationships. Their most recent book was the highly-successful Return on Customer, challenging companies to measure business success entirely differently, and documenting the customer base as a revenue-producing asset for businesses, capable of driving a company’s long-term economic worth. Peppers and Rogers have been cited on numerous lists of thought leaders and business gurus, and serve on several boards.vizualizați mai puține
Cărți de Don Peppers
Rules to Break and Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism Customer Data Integration: Reaching a Single Version of the Truth Evaluare: 3 din 5 stele3/5Do You Want to Keep Your Customers Forever? Evaluare: 0 din 5 stele0 evaluări
Cărți audio de Don Peppers
Extreme Trust: Honesty as a Competitive Advantage Evaluare: 5 din 5 stele5/5Rules to Break and Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism Evaluare: 2 din 5 stele2/5
Cărți audio narate
Extreme Trust: Honesty as a Competitive Advantage Evaluare: 5 din 5 stele5/5Rules to Break and Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism Evaluare: 2 din 5 stele2/5