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David A. Aaker
David A. Aaker is the Vice-Chairman of Prophet, Professor Emeritus of Marketing Strategy at the Haas School of Business, University of California at Berkeley, Advisor to Dentsu, In...vizualizați mai multeDavid A. Aaker is the Vice-Chairman of Prophet, Professor Emeritus of Marketing Strategy at the Haas School of Business, University of California at Berkeley, Advisor to Dentsu, Inc., and a recognized authority on brands and brand management. The winner of the Paul D. Converse Award for outstanding contributions to the development of the science of marketing and the Vijay Mahajan Award for Career Contributions to Marketing Strategy, he has published more than ninety articles and eleven books, including Strategic Market Management, Managing Brand Equity, Building Strong Brands, and Brand Leadership (coauthored with Eric Joachimsthaler).vizualizați mai puține
Cărți de David A. Aaker
Building Strong Brands Managing Brand Equity Evaluare: 4 din 5 stele4/5Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity Evaluare: 4 din 5 stele4/5Brand Leadership: Building Assets In an Information Economy Evaluare: 5 din 5 stele5/5Brand Relevance: Making Competitors Irrelevant Evaluare: 4 din 5 stele4/5
Cărți audio de David A. Aaker
Brand Relevance: Making Competitors Irrelevant Evaluare: 5 din 5 stele5/5