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Christopher Lochhead
Christopher Lochhead is a co-founding partner of Play Bigger Advisors. Christopher is a CEO marketing coach and category designer, keynote speaker, mediocre blogger, ski and surf b...vizualizați mai multeChristopher Lochhead is a co-founding partner of Play Bigger Advisors. Christopher is a CEO marketing coach and category designer, keynote speaker, mediocre blogger, ski and surf bum. He has been called a "Human Exclamation Point" by Fast Company and "slightly off-putting" by The Economist. Christopher served as CMO of Mercury Interactive, co-founded marketing consulting firm LOCHHEAD, was the founding CMO of Scient, and served as head of marketing at Vantive. He is living happily ever after in Santa Cruz, Calif.vizualizați mai puține
Cărți de Christopher Lochhead
Writer Business Models: How Writers, Creators, And Thought Leaders Monetize The Art Of Fresh Thinking: How To Create Obvious & Non-Obvious Content Evaluare: 5 din 5 stele5/5Category Design 101: End Of Year 2022 Q&A Evaluare: 0 din 5 stele0 evaluăriHow To Create A Category As A Small "e" Entrepreneur Evaluare: 0 din 5 stele0 evaluăriPosition Yourself Or Be Positioned: The Personal Category Design Playbook Evaluare: 0 din 5 stele0 evaluăriPlay Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Evaluare: 4 din 5 stele4/5Living Your Category POV: Why Founder/CEO-Problem Fit Defines Whether You Are A Missionary Or A Mercenary Evaluare: 0 din 5 stele0 evaluăriThe Category Design Scorecard Evaluare: 0 din 5 stele0 evaluări
Cărți audio de Christopher Lochhead
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Evaluare: 5 din 5 stele5/5