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Natalie T. Wood
Natalie T. Wood, PhD, is an associate dean and professor of marketing at Saint Joseph’s University. Her work in social media focuses on word of mouth, advertising and influencer ma...vizualizați mai multeNatalie T. Wood, PhD, is an associate dean and professor of marketing at Saint Joseph’s University. Her work in social media focuses on word of mouth, advertising and influencer marketing. She is a co-author of #Share: How to Mobilize Social Word of Mouth (sWOM), Virtual Social Identity and Consumer Behavior and Maximizing Commerce and Marketing Strategies through Micro-Blogging.vizualizați mai puține