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Category Pirates
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The 22 Laws of Category Design: Name & Claim Your Niche, Share Your POV, And Move The World From Where It Is To Somewhere Different The Big Brand Lie: How Categories Make Brands & Why Brand Marketers Never Believe It Evaluare: 5 din 5 stele5/5The Annual Strategy Planning Trap: How To Stop Fighting Over Budget And Start Focusing On Category Dominance Evaluare: 0 din 5 stele0 evaluări