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Malcolm McDonald
MA(Oxon), MSc, PhD, D.Litt. FCIM FRSA, until recently was Professor of Marketing and Deputy Director Cranfield School of Management, with special responsibility for E-business. Malcolm is a graduat...vizualizați mai multeMA(Oxon), MSc, PhD, D.Litt. FCIM FRSA, until recently was Professor of Marketing and Deputy Director Cranfield School of Management, with special responsibility for E-business. Malcolm is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He also has an Honorary Doctorate from Bradford University. Malcolm has extensive industrial experience, including a number of years as Marketing Director of Canada Dry.vizualizați mai puține
Cărți de Malcolm McDonald
Market Segmentation: How to Do It and How to Profit from It Marketing Plans for Services: A Complete Guide Evaluare: 5 din 5 stele5/5Marketing Plans: How to Prepare Them, How to Use Them Evaluare: 4 din 5 stele4/5Marketing and Finance: Creating Shareholder Value Evaluare: 0 din 5 stele0 evaluăriMarketing Due Diligence: Reconnecting Strategy to Share Price Evaluare: 0 din 5 stele0 evaluări