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Em Arvey
Em Arvey has a background in human behavior including behavioral psychology, organisational psychology and social anthropology. Arvey applied these skills practically over a 15 yea...vizualizați mai multeEm Arvey has a background in human behavior including behavioral psychology, organisational psychology and social anthropology. Arvey applied these skills practically over a 15 year career offering sales, marketing and public relations strategy to some of the top organisations and events across in the world.
Now Arvey offers insights into the skills and expertise that made people purchase products or attend events and applies these to challenges in people's lives. Through books and online commentary Arvey helps to expose some of the cognitive biases that exist across the world today that make people choose one thing and not the other. Most often the wrong thing...
Arvey jokes, "If I can change just one person's life each day, I will make up for the past when I sold millions of people products and experiences they didn't want or need."
Arvey's writing is direct yet witty, offering a lot of theory balanced out by practical applications to help readers understand better.vizualizați mai puține