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Helen Xiaohong Chen
Helen Chen, BA, MBA, PhD, lectures at the Dublin Institute of Technology (Ireland) in international marketing and marketing modules. Her research interests include consumer behaviour, international...vizualizați mai multeHelen Chen, BA, MBA, PhD, lectures at the Dublin Institute of Technology (Ireland) in international marketing and marketing modules. Her research interests include consumer behaviour, international marketing and foreign market entry modes.vizualizați mai puține
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